The economic dynamics of the Casablanca-Settat region are experiencing an unprecedented acceleration, driven by major strategic initiatives. At the heart of this transformation, the province of Nouaceur now positions itself as an essential engine of the Kingdom’s industrial and urban growth. Observing the achievements initiated in 2025, there is a firm determination to modernize vital infrastructures to support both the entrepreneurial fabric and the well-being of citizens.
This area, which houses jewels of the aeronautical and logistics industry, benefits from particular attention from public authorities and major service operators. The attractiveness of this territory continues to grow, attracting investors and young talents seeking sustainable professional opportunities.
A major infrastructure transformation led by the SRM
The year 2025 marked a decisive turning point with the deployment of a massive action plan by the Société Régionale Multiservices (SRM) Casablanca-Settat. This program, with a budget envelope exceeding 2 billion dirhams (MMDH), specifically targets the upgrading of drinking water, electricity, and liquid sanitation networks. The stated objective by Youssef Ettazi, general director of the SRM, is to meet the growing demands of economic operators settled in industrial zones and the resident population.
These investments are not only technical; they aim to secure resources and guarantee an indispensable continuity of service for high-tech industries. For example, the aeronautical sector, which sees Morocco positioning itself as a center for aircraft engine maintenance, requires stable electrical supply and rigorous water management. Infrastructure modernization thus helps to strengthen Nouaceur’s territorial offer in the face of international competition.
The direct impact on the local economy and employment
The development of basic infrastructures acts as a catalyst for the local economy. By securing access to essential services, the province reassures investors and encourages the establishment of new production units. This dynamic mechanically promotes job creation, offering interesting prospects for technicians and engineers. Final-year students actively monitor end-of-study internship opportunities in Morocco in 2025 in these rapidly expanding zones to enter this promising market.
Beyond heavy industry, a whole ecosystem of services is developing. The impacts are felt in commerce, transport, and corporate real estate. The vision carried by local authorities, in collaboration with Governor Jalal Benhayoun, is to make this territory a model of economic integration where urbanization is designed coherently with industrial activity.
A proximity approach serving the population
Beyond macroeconomic figures, territorial management has been redesigned to be closer to citizens. The creation of 12 provincial and prefectural departments by the SRM illustrates this operational decentralization willingness. This structure allows increased responsiveness to incidents and better listening to the needs of residents of various municipalities. Improving the living environment inevitably involves effective environmental and sanitation management, thus reducing the ecological footprint of rapid urbanization.
This proximity is essential to maintain social peace and support the province’s demographic growth. Young residents, often beneficiaries of ITA and OFPPT 2025 training programs, thus find an improved living environment conducive to their personal and professional fulfillment.
Projections and long-term investments
Ambition for Nouaceur does not stop at current projects. A 30-year vision has been established, foreseeing a colossal overall investment of more than 60 billion dirhams for the entire region, of which a significant share will benefit the province. This master plan aims to anticipate future needs in sustainable development and climate resilience.
Here is an estimated breakdown of investment priorities for the coming years:
| Activity Sector 🏗️ | Strategic Objectives 🎯 | Expected Impact 📈 |
|---|---|---|
| Drinking Water & Sanitation 💧 | Securing supply and wastewater treatment | Pollution reduction and guaranteed universal access |
| Electricity & Lighting ⚡ | Strengthening the high-voltage network and intelligent public lighting | Energy stability for industries and urban safety |
| Customer Service & Proximity 🤝 | Digitization of agencies and new local departments | Reduced intervention times and citizen satisfaction |
These structuring projects also strengthen Morocco’s strategic position on the international chessboard, notably within the framework of defense and technology partnerships, as exemplified by the F16 contract between the United States and Morocco, which requires efficient logistical and technical bases, often located near airport hubs like Nouaceur.
Business tourism and residential attractiveness
If industry is the province’s lung, business tourism and residential offerings are its new growth drivers. The proximity of Mohammed V airport and improved road links facilitate the hosting of professional meetings and the settlement of senior executives. Real estate developers now integrate sustainability and comfort criteria aligned with the new standards of the urban environment.
For young graduates seeking to enter the market, this area offers multiple entry points, whether through a pre-employment internship in Morocco or direct contracts. The diversity of companies present, ranging from multinationals to innovative SMEs, creates a dynamic and resilient employment pool.
The strengths of the province of Nouaceur in 2026 can be summarized by a successful convergence between state vision and field needs:
- ✈️ Global aeronautical hub: A unique concentration of technological know-how.
- 🛣️ Enhanced connectivity: Top-level road and logistics infrastructures.
- 🏗️ Massive investments: More than 2 billion dirhams injected from 2025 for vital networks.
- 🎓 HR opportunities: A fertile ground for recruitment and continuous training.
- 🌱 Sustainable commitment: Optimized management of natural resources (water, energy).
What are the main sectors hiring in Nouaceur?
The province is a major hub for the aeronautical, logistics, and electronics industries. However, thanks to recent infrastructure investments, the construction, hydraulic engineering, and business services sectors also have a strong demand for qualified labor.
How do the SRM’s investments impact daily life?
The injection of 2 billion dirhams aims to resolve water and electricity cuts, improve public lighting for more safety, and modernize the sanitation network, which directly improves the healthiness and comfort of life for residents of the different municipalities.
Is the province of Nouaceur suited for young graduates?
Absolutely. With the presence of free zones and industrial parks like Midparc, the region offers many opportunities for end-of-study internships and first jobs, particularly for technical and engineering profiles.
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