Businesses
Career opportunities in Casablanca: Passage Fitness launches its recruitment campaign
The Moroccan job market continues to show remarkable signs of vitality at the beginning of 2026, driven by growing economic diversification. At the heart of this dynamic, the wellness and lifestyle sector stands out as a creator of wealth and professional opportunities. Casablanca, the true economic hub of the Kingdom, is seeing an increasing number of initiatives aimed at structuring this service offering. It is in this booming context that Passage Fitness, a leading brand, is accelerating its development with a new wave of strategic hires.
A national expansion that stimulates local employment
The brand does not merely consolidate its gains; it orchestrates a real scaling-up of its network. With clubs established in key cities such as Casablanca, Rabat, Oujda and Tétouan, the brand confirms its ambition to democratize access to premium sports. This organic growth mechanically generates an increased need for qualified human capital.
Today’s career opportunities go beyond just sports coaching. They involve support and technical functions, essential to guarantee the high-end client experience that has made the brand’s reputation. Like other dynamic sectors, such as industry where there is demand for specialist profiles at Safran in Casablanca, the fitness world now demands flawless operational rigor.
Profiles sought: between technical expertise and digital strategy
The current campaign focuses on two fundamental pillars: infrastructure maintenance and brand outreach. The first key position is that of Sports Equipment Technician. This role is crucial to ensure the longevity of state-of-the-art equipment. The ideal candidate must master preventive and corrective maintenance, diagnose breakdowns, and guarantee the safety of installations. Training in electromechanics is required, reflecting the skills sought by companies like Urbagec in construction.
Meanwhile, the position of Marketing & Communication Manager targets creative minds capable of managing the brand image. In a hyper-connected world, mastery of digital levers is imperative. The future manager must design impactful campaigns and analyze performances, skills also highly valued in the IT sector, notably for IT recruitment at Capgemini.
| Criteria 📋 | Sports Equipment Technician 🛠️ | Marketing & Com Manager 📱 |
|---|---|---|
| Main Mission | Installation and maintenance of sports equipment | Management of brand and digital strategy |
| Key Skills | Electromechanics, fault diagnosis, safety | Social media management, branding, KPI analysis |
| Soft Skills | Responsiveness, autonomy, rigor | Creativity, aesthetics, interpersonal skills |
| Offer Reference | TMSM0126 | RCM1225 |
A work environment focused on excellence
Joining this network means becoming part of a structure that values internal growth and skills development. Employees benefit from a stimulating environment where innovation is encouraged. This approach echoes best practices observed in recruitment agencies in Rabat, which emphasize the importance of company culture to attract talent.
For candidates, it is a unique opportunity to combine passion for the sports sector with professional ambitions. The attractive salary and prospects for growth are major assets to attract profiles often courted by other industries, including the service sector as seen in tourism and crafts recruitment.
How to apply for this recruitment campaign?
The application process is intended to be straightforward and efficient, favoring digital means for better flow management. Candidates interested in these available positions must demonstrate precision in their approach.
- 📍 Submission address: Files must be sent to [email protected].
- 📧 Subject for Technician: Must mention the code TMSM0126.
- 🎨 Subject for Marketing: Use the reference RCM1225.
- 📄 Documents: An up-to-date CV and a personalized cover letter are expected.
It is essential to follow these instructions to ensure proper handling of the application. This administrative rigor is a first selection test, similar to the requirements of public competitions such as the Casablanca Prefecture competition.
Which cities are concerned by this recruitment?
The recruitment campaign of Passage Fitness mainly targets the cities of Casablanca, Rabat, Oujda, and Tétouan to strengthen the teams of its clubs.
Is experience in sports required for the Marketing position?
Although an affinity with sports and wellness is a major asset for understanding the brand, confirmed experience in marketing, communication, and digital strategy outweighs technical sports knowledge.
What is the response time after sending the CV?
Timelines may vary depending on the volume of applications received. If your profile matches expectations, you will generally be contacted within weeks following your submission for a first interview.
Are the positions open to beginners?
For the key positions mentioned (Technician and Marketing Manager), prior experience is desired or even required. However, the brand regularly recruits other profiles where juniors can have their chance.
